Saudi to be a Major Player for Future World Tourism


In the dynamic landscape of Saudi Arabia’s evolving tourism sector, Matt, Associate Partner at BWP focusing on the development sector, offers his insights. From historical treasures to futuristic projects, Matt’s perspective sheds light on the Kingdom’s journey to becoming a global tourism hotspot.


There’s no question Saudi has set out ambitious plans to transform its tourism landscape, opening up the Kingdom to visitors from around the world. The initiative is part of the Vision 2030 program, a comprehensive roadmap aimed at diversifying the Saudi economy and reducing its dependence on oil. With a focus on showcasing the country’s rich history, culture, and natural beauty.

Saudi Arabia boasts a wealth of historical treasures, and the tourism plans prioritise the development and preservation of these cultural landmarks. Iconic sites such as Al-Ula, home to the ancient Nabatean city of Madain Saleh, and the historical city of Diriyah, the birthplace of the first Saudi state, are set to be key attractions. The Kingdom aims to offer immersive experiences that allow visitors to explore the roots of Saudi Arabia’s vibrant heritage.

Beyond its ancient wonders, Saudi Arabia is keen on showcasing its modern marvels. Cities like Riyadh, Jeddah, and Dammam are undergoing significant urban development, with futuristic architecture, world-class infrastructure, and vibrant cultural hubs taking centre stage. The King Salman Park in Riyadh, one of the world’s largest urban parks, is a testament to the country’s commitment to blending tradition with modernity.

The Kingdom’s diverse landscapes, from the vast deserts to the stunning Red Sea coastline, are set to be key attractions for nature enthusiasts. Plans include the development of eco-friendly tourism initiatives, ensuring that visitors can experience the breathtaking beauty of Saudi Arabia’s natural wonders while preserving the environment for future generations.


Matt: Working within the development sector, it’s fascinating to gain insights from the professionals deeply involved in these different projects. 

The Red Sea Project’s recent opening of Six Senses Southern Dunes marks a significant milestone, signalling the commencement of a new era for Saudi Arabia’s burgeoning tourism industry.

Al Madina is seeing the development of the biggest hospitality project in the world with a goal of reaching 50,000 keys by 2030. This highlights a dedicated effort to attract and accommodate the anticipated surge in visitors as the Kingdom positions itself as a global tourism hotspot. Additionally, the Soudah Peaks project, with its year-round mountain destination concept, adds a layer of diversity to Saudi Arabia’s tourism offerings, showcasing the country’s multifaceted landscapes. 

With accessibility to the Kingdom becoming easier with many tourist visa initiatives and digitalisation of processes and approvals plus the emergence and development of the Kingdoms airlines and flight routes we can expect an influx of millions of visitors eager to explore Saudi Arabia’s rich history, modern marvels, and natural beauty. The completion of these ambitious projects coupled with Saudi’s prominent role in global sports and entertainment means that the Kingdom is poised to elevate Saudi Arabia as a premier global tourism destination.


With Matt’s insights, we gain a nuanced understanding of the strategic developments within the sector. As Saudi Arabia’s hospitality projects and cultural initiatives continue to flourish, the Kingdom is not only redefining its own narrative but is poised to stand out as a premier global tourism destination, beckoning visitors to witness the harmonious coexistence of tradition and modernity on its storied landscapes.